How to review a product on Amazon and boost your sales with the certified Early

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    deborahthompson
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    Reviews? Amazon’s Achilles heel, which has always been one of the most significant attraction factors both for brands that want to enhance product visibility and for customers who increasingly rely on the opinions of other users to proceed with their purchase. But how to recognize a fake review from a real one and certified by a purchase? This was the question that the e-commerce giant asked itself after banning “incentivized” reviews as difficult to judge their authenticity. An enigma that has found the answer in the Amazon Early Reviewer program, a certified review service available to Brands who sell their products on the Seller Central channel.

    What is Amazon’s Early Reviewer Program?

    Amazon Early Program is a solution proposed by Amazon that aims to encourage customers who have already purchased a product to share their authentic experience on that product, regardless of whether it is a 1-star or 5-star review. amazon ungating services shoppers depend on reviews to learn more about products, and this program helps acquire initial reviews on products that have few or no reviews, helping shoppers make smarter buying decisions. Already active since 2017 in the US, it has now been made available in the UK but it is rumored that it will soon be extended to other European countries.

    How does Amazon’s Early Reviewer program work?

    In simple terms, Amazon randomly contacts a user who purchased the product to ask for their opinion. Reviewers who submit a review within the offer period will receive a small reward (e.g. an Amazon.co.uk £ 1- £ 5 gift card) to help future buyers, regardless of whether the review is positive or negative. Once the review is left, an orange “Early Reviewer Rewards” badge is automatically added next to the review for greater transparency.

    In simple terms, Amazon randomly contacts a user who purchased the product to ask for their opinion. Reviewers who submit a review within the offer period will receive a small reward (e.g. an Amazon.co.uk £ 1- £ 5 gift card) to help future buyers, regardless of whether the review is positive or negative. Once the review is left, an orange “Early Reviewer Rewards” badge is automatically added next to the review for greater transparency.

    Amazon will continue to collect reviews for each carito product for up to 1 year from the upload date or until five reviews are collected (whichever comes first).

    What are the minimum requirements to be able to participate in the review program?

    The Amazon Early Reviewer program is open only to trademark owners registered in the Amazon Trademark Registry portal. Once you have registered, it may take up to 72 hours before you can access the Early Reviewer Program Portal.

    SKUs must have a maximum of five reviews to be eligible for this program. Additionally, SKUs must also be priced above £ 9. If the price drops below £ 9, Amazon may decide not to ask customers for more reviews.

    Where is the program activated?

    Sellers can access the review program on the Seller Central portal under the Advertising menu item.

    How do you upload the products you want to review?

    • Prepare a CSV template with your products by entering the SKUs of the eligible templates. Up to 1000 products can be loaded at a time. SKUs must be uploaded at the Parent-Asin level. Child-Asin SKUs are automatically registered with the parent.
    • Upload the CSV template of the products
    • Update the submission status to view the status of the reviews within the portal. The uploaded file, along with the number of accepted products, the number of unapproved products, and the total uploaded products will be displayed in the “Registration History” and “Product Registration Details” section at the bottom of the page.

    How much does the Amazon Early Reviewer program cost?

    There is no need to advance any initial amount until you receive a review through the program.
    In fact, once products receive reviews the seller will have to pay Amazon a first review fee plus any applicable taxes for each Parent SKU, so the fee covers either family of parent SKUs or an individual SKU.
    Each product subscription costs £ 60 and is charged once the first review is received through the program. No additional fees will be charged for that SKU, whether you receive a review or five.

    Can I unsubscribe from the program?
    Once a SKU is registered in the program, it is not possible to unsubscribe.

    What are the differences between Amazon Early Reviewer and Amazon Vine?
    Another well-known initiative is the Amazon Vine program. But how do they compare and what are their similarities?
    The two programs are very different and they differ mainly in the purposes for which they were created.
    • Amazon Vine: This is an invitation-only program developed to generate honest reviews for sellers. You cannot subscribe if you are not registered on Vendor Central and therefore in Retail mode.
    • Amazon Early Reviewer: This is a program developed for all Trademarked Sellers who want to sign up, including Brands selling through Seller Central in 3p mode. You can choose which products to use in the program and you pay a fee to participate. This program is ideal for new sellers or newly launched products.

    The only similarities between the two programs relate to how Amazon selects reviewers.
    Either way, you will have no control over who writes an opinion; you will also be prohibited from communicating with your customers about reviews.
    When you do a review through even one of the two programs, you won’t be able to change or remove it, as long as it complies with Amazon’s guidelines.

    So, to join the program or not to join? This is the dilemma!
    If, Amazon data in hand, 97% of users consider reviews in their purchasing process, 92% do not buy products without reviews and 73% prefer discursive reviews to just ratings, it would seem essential for brands to adhere to Amazon review programs or at least look for a way to receive qualified reviews.
    The Early Review Program does not have a limited number of products to be reviewed and compared to other review services it has lower costs and zero risk.
    In fact, if no reviews are collected for a specific SKU, the seller will not have any outlay.
    On the other hand, Amazon does not guarantee that your product will be reviewed and if you receive less than 5 reviews for each, it will not refund the initial flat fee of £ 60.
    Furthermore, the users contacted are those who have already purchased the product and therefore in fact the program does not support you in the initial sales part, which is totally entrusted to your advertising strategy and your skill in optimizing the product sheets. .

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